Both MailChimp and Sendgrid are great email marketing platforms that you can use to reach out to potential clients. To help you understand them better, here is a comparison between the two:

Supported platforms

MailChimp is web-based and also has an iPhone and an Android app whereas SendGrid is only web-based.

Popular users

MailChimp can be used by anyone from startup companies, mid-sized businesses, to the largest enterprises. SendGrid can also be used by small and well-established companies and has more advanced features.

Support

MailChimp has online support, video tutorials, and knowledge base support.  SendGrid has a greater advantage as it has phone support, online support, video tutorials, and knowledge base.

Cost

Both MailChimp and Sendgrid has a free trial option, does not require credit cards, a free account option, and a subscription-based as well.

The cost per month for subscription is from $10 per month for MailChimp and $14.95 per month for SendGrid.

Features comparison

Features SendGrid MailChimp
A/B Testing Yes Yes
Activity Dashboard No Yes
Activity Tracking No Yes
Campaign Management Yes Yes
Contact Management Yes No
Custom Forms No Yes
Customers’ Accounts No Yes
Automated Scheduling No Yes
Campaign Segmentation Yes Yes
Customer Activity Reporting Yes Yes
Design Management No Yes
Email Marketing Yes Yes
Email integration No Yes
Event-Triggered Email No Yes

There are multiple features that Mail Chimp has that Sendgrid does not seem to have. Some of these are:

  • Market segmentation
  • Mobile integration
  • Multichannel communication
  • Multiple user accounts
  • Order management
  • Preview functionality
  • Registration management
  • RSS feed
  • Search functionality
  • Social networking management
  • Social media metrics

SendGrid also has some features that MailChimp does not have such as:

  • Spam analysis
  • 2-factor authentication

Considering the above comparison, MailGrid has more features and this is why it is preferred by more people. It has 889 integrations whereas SendGrid only has 103 intergrations.

When choosing the right platform for you, you’ll consider your needs, ease of using each platform and the amount you want to spend in your email marketing.